A leading international food manufacturer serving retailers, distributors and foodservice partners in international markets

Digital Marketing Manager (FMCG)
Location: London
Hybrid work 2 days a week in the office
Salary: between £50,000 per annum and £55,000 per annum depending on experience plus bonus and great benefits
Ref: 4339DM

Main duties: Lead the digital marketing strategy to grow the brand, engage consumers and deliver commercial results across Europe.

The role:
– Develop and deliver the digital strategy supporting both brand and business growth
– Lead and develop the Digital team by setting clear priorities, nurturing talent and driving high performance.
– Own the digital marketing budget ensuring investment is effectively allocated and delivers strong commercial returns.
– Oversee paid media activity across platforms including Meta, Google, TikTok, YouTube and other relevant marketing platforms
– Lead social, influencer and content strategy growing brand awareness, engagement and brand loyalty across Europe
– Drive D2C, eCommerce and customer growth focusing on acquisition, conversion, retention and repeat purchase
– Manage agencies, media partners and internal stakeholders ensuring strong collaboration and effective campaign delivery.
– Drive the use of new digital technologies and AI to improve marketing performance and efficiency
– Work closely with Sales, Category and PR teams to ensure digital activity supports wider business goals.
– Track digital performance and results using insights to improve campaigns and demonstrate impact

– Fluent in English (written and spoken) essential
– Fluent in Chinese / Mandarin or a European language beneficial but not a requirement
– Experience in digital marketing as well as leading a team essential
– Background within the FMCG industry highly sought after
– Broad digital expertise across paid media, social, influencer, eCommerce, D2C and CRM
– Hands-on proficiency with Google Analytics (GA4), Meta Ads Manager, Google Ads, and eCommerce platforms such as Shopify.
– Experience managing agencies, media partners and external suppliers
– Excellent communication, interpersonal and stakeholder management skills
– Passion for food and the food industry
– Must have the right to work in the UK

Between £50,000 per annum and £55,000 per annum depending on experience plus bonus and great benefits